Asia Pacific Online Travel Overview Fourth Edition: Air

Summary

Globally, airlines have faced a challenging few years: the H1N1 outbreak, spiraling oil prices and a dramatic drop in passenger demand. Yet as corporate and leisure travelers returned to the skies, the Asia Pacific (APAC) air segment surged 19% in 2010 and the region represents a major growth opportunity for airlines and online travel.

Phocuswright's Asia Pacific Online Travel Overview Fourth Edition: Airlines provides a detailed analysis of the airline market and online distribution in APAC, with historical market sizing and forecasting through 2012. The report covers the following:

• Asia Pacific total airline market and online leisure/unmanaged business travel passenger revenues for 2008-2012


• Channel segmentation and analysis for online travel agencies (OTAs) and airline websites


• Traditional network carriers and low-cost carriers


• In-depth analysis for Australia/New Zealand, China, India, Japan and Singapore


• Aggregate analysis for Hong Kong, Indonesia, Macau, Malaysia, South Korea, Taiwan and Thailand

Asia Pacific Travel Market Overview
To put the airline-specific trends in perspective, this report includes a comprehensive overview of the total APAC travel market. The "Overview" chapter includes market sizing and projections for the APAC region through 2012, including breakouts for major travel segments, supplier versus intermediary online distribution trends and country-level analysis. Regional market sizing is based in U.S. dollars (US$) and converted from local currencies at the average rate for the period represented.

The market sizing and projections for Japan in Phocuswright's Asia Pacific Online Travel Overview Fourth Edition have been built upon market data collected before March 2011. Phocuswright will provide an update on Japan for research subscribers and report purchasers (at no additional charge) in the second half of 2011, including updated market size and forecasts for Japan and Asia Pacific as a whole.

Purchase Phocuswright's Asia Pacific Online Travel Overview Fourth Edition: Airlines to gain a comprehensive understanding of overall and country-specific trends impacting airline distribution and online penetration growth in the Asia Pacific region.