Asia Pacific Online Travel Overview Fourth Edition: Hotels

Summary

The global economic recession presented only a speed bump in the hotel industry's rapid ascent across the Asia Pacific (APAC) region. After a modest decline in 2009, hotel gross bookings climbed dramatically in 2010, far surpassing 2008 levels (fueled by U.S. dollar depreciation as well as a strong regional market recovery). The hotel segment in APAC will continue to make impressive gains through 2012, as online penetration grows to exceed one-fifth of total room revenues.

Phocuswright's Asia Pacific Online Travel Overview Fourth Edition: Hotels provides a detailed analysis of the hotel market and online distribution in APAC, with historical market sizing and forecasting through 2012. The report covers the following:

• Asia Pacific total hotel market and online leisure/unmanaged business travel passenger revenues for 2008-2012


• Channel segmentation and analysis for online travel agencies (OTAs) and hotel websites


• Obstacles to online hotel booking


• In-depth analysis for Australia/New Zealand, China, India, Japan and Singapore


• Aggregate analysis for Hong Kong, Indonesia, Macau, Malaysia, South Korea, Taiwan and Thailand

Asia Pacific Travel Market Overview
To put the airline-specific trends in perspective, this report includes a comprehensive overview of the total APAC travel market. The "Overview" chapter includes market sizing and projections for the APAC region through 2012, including breakouts for major travel segments, supplier versus intermediary online distribution trends and country-level analysis. Regional market sizing is based in U.S. dollars (US$) and converted from local currencies at the average rate for the period represented.

The market sizing and projections for Japan in Phocuswright's Asia Pacific Online Travel Overview Fourth Edition have been built upon market data collected before March 2011. Phocuswright will provide an update on Japan for research subscribers and report purchasers (at no additional charge) in the second half of 2011, including updated market size and forecasts for Japan and Asia Pacific as a whole.

Purchase Phocuswright's Asia Pacific Online Travel Overview Fourth Edition: Hotels to gain a comprehensive understanding of overall and country-specific trends impacting hotel distribution and online penetration growth in the APAC region.