Mr. Offutt brings over 20 years of experience in information technology, IT management and travel industry dynamics to Phocuswright. He was most recently the chief architect and senior vice president for Sabre Holdings where he defined the strategy and plan to migrate from a monolithic Mainframe environment to distributed open systems and a service oriented architecture. Prior to being Sabre's chief architect, Bob founded and led Sabre Labs, a technology incubator that made Sabre the industry leader in new online products and services. Before Sabre, he spent 26 years in the U.S. Coast Guard, where he led the agency's information technology unit. Bob has also served on the faculty of the University of Puget Sound, George Washington University and the University of Southern California. His education includes a B.S. in engineering from the U.S. Coast Guard Academy and a master's degree in management science from the U.S. Navy Postgraduate School.
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Bob Offutt's Areas of Research
Bob Offutt is a travel technology visionary. His vast experience and hands on leadership in travel distribution make place him firmly at the forefront of innovation in travel. In his role as editorial director of Phocuswright's Innovation Edition and a leader of The Travel Innovation Summit, Bob Offutt knows how to identify the trends, technologies and platforms that will define the future of travel.
GDSs: Dinosaurs or Keys to the Future? Part 1 and 2
Category: Technology Innovation Published: July 2011 Analysts: Bob Offutt US $500Global distribution systems (GDSs) have been the backbone of travel distribution for over three decades. But rumors of their demise have been circulating for the past 14 or so years as new, cheaper...
Destination Content: A World of Opportunity
Category: Destination & Activities Marketing Published: May 2011 Analysts: Bob Offutt US $250Ownership of the in-destination traveler experience is extremely fragmented, leaving marketers lots of room for opportunity. While approaches to customer acquisition in this space are varied and many,...
Presentation - Phocuswright and the Future of Travel Distribution
Category: Consumer Trends Published: May 2011 Analysts: Bob Offutt US $199This one-hour recorded Phocuswright Webinar outlines the top 10 trends impacting the travel industry and sets the stage for the next wave of innovation. Bob Offutt, senior technology analyst and...
Travel Innovation and Technology Trends: 2011 and Beyond
Category: Technology Innovation Published: May 2011 Analysts: Bob Offutt US $250While still dealing with the effects of the recession, the travel industry is entering a period of recovery ? a renaissance that applauds and sustains new ideas, new approaches and new discoveries....
Viral Video Marketing in Travel
Category: Technology Innovation Published: March 2011 Analysts: Bob Offutt US $200The explosive growth of social networks has provided an ideal platform for viral marketing, which enables content to reach ever-increasing numbers of recipients in a self-sustaining fashion. This...