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What's important to your consumers is important to you. Phocuswright's research on consumer technology, social media, booking tendencies, brand loyalty and all other traveler decisions will help you stay abreast of consumer trends.

    Sustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About It)
    ReportSustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About It)
    Published: November 2023
    Phocuswright’s Sustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About...
    Report
    Canada Consumer Behavior and Travel Market Report 2022-2026
    ReportCanada Consumer Behavior and Travel Market Report 2022-2026
    Published: November 2023
    Phocuswright’s Canada Consumer Behavior and Travel Market Report 2022-2026 provides a complete view of...
    Report
    U.S. Consumer Travel Report 2023
    ReportU.S. Consumer Travel Report 2023
    Published: October 2023
    Phocuswright’s U.S. Consumer Travel Report 2023 provides a snapshot of American travelers’ recent...
    Report
    Spain Consumer Travel 2023
    ReportSpain Consumer Travel 2023
    Published: October 2023
    The number of Spanish travelers (and percent of the population traveling) grew precipitously...
    Report
    Italy Consumer Travel 2023
    ReportItaly Consumer Travel 2023
    Published: October 2023
    Italian travelers prioritize their trips highly: Following the pandemic, both the number of travelers...
    Report
    Germany Consumer Travel 2023
    ReportGermany Consumer Travel 2023
    Published: September 2023
    German travelers are cautiously returning to the travel scene. Although travel incidence has not yet...
    Report
    France Consumer Travel 2023
    ReportFrance Consumer Travel 2023
    Published: September 2023
    Travelers in France are still value travel spend highly Despite economic challenges, travel and...
    Report
    Europe Consumer Travel Report 2023 (Series)
    ReportEurope Consumer Travel Report 2023 (Series)
    Published: August 2023
    Phocuswright’s Europe Consumer Travel Report 2023 series provides a snapshot of Europeans’ recent...
    Report
    U.K. Consumer Travel 2023
    ReportU.K. Consumer Travel 2023
    Published: August 2023
    In the U.K., despite challenging market conditions, travel and tourism remain a high priority purchase...
    Report
    How Chinese OTAs Turned Around Three Years of COVID Isolation
    ArticleHow Chinese OTAs Turned Around Three Years of COVID Isolation
    Published: July 2023
    Chinese travelers are back on the map. Three years of isolation ended on January 8, 2023. As China...
    Article
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