Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    Travel Experiences: Operator and Consumer Trends
    ReportTravel Experiences: Operator and Consumer Trends
    Published: December 2022
    The in-destination industry, which comprises day tours, activities, attractions and related leisure...
    Report
    The Outlook for Travel Experiences 2019-2025
    ReportThe Outlook for Travel Experiences 2019-2025
    Published: October 2022
    The in-destination industry, which comprises day tours, activities, attractions and related leisure...
    Report
    Sustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About It)
    ReportSustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About It)
    Published: November 2023
    Phocuswright’s Sustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About...
    Report
    Canada Consumer Behavior and Travel Market Report 2022-2026
    ReportCanada Consumer Behavior and Travel Market Report 2022-2026
    Published: November 2023
    Phocuswright’s Canada Consumer Behavior and Travel Market Report 2022-2026 provides a complete view of...
    Report
    U.S. Packaged Travel Market Report 2022-2026
    ReportU.S. Packaged Travel Market Report 2022-2026
    Published: April 2023
    The packaged travel segment grew 29% in 2022, from $11.3 billion to $14.5 billion, continuing its...
    Report
    The State of Travel Funding 2023
    ReportThe State of Travel Funding 2023
    Published: November 2023
    Phocuswright has tracked the digital travel startup landscape for nearly 15 years, and as of the time...
    Report
    Spain Consumer Travel 2023
    ReportSpain Consumer Travel 2023
    Published: October 2023
    The number of Spanish travelers (and percent of the population traveling) grew precipitously...
    Report
    U.S. Travel Market Report 2022-2026
    ReportU.S. Travel Market Report 2022-2026
    Published: July 2023
    With pandemic concerns in the rearview, the U.S. travel market experienced a bounce back in 2022. In...
    Report
    Italy Consumer Travel 2023
    ReportItaly Consumer Travel 2023
    Published: October 2023
    Italian travelers prioritize their trips highly: Following the pandemic, both the number of travelers...
    Report
    Germany Consumer Travel 2023
    ReportGermany Consumer Travel 2023
    Published: September 2023
    German travelers are cautiously returning to the travel scene. Although travel incidence has not yet...
    Report
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