U.S. Online Travel Overview Eleventh Edition: Hotels & Lodging

Summary

Phocuswright's U.S. Online Travel Overview Eleventh Edition: Hotels & Lodging provides an in-depth look at the current state of the U.S. hotel market and projects future performance, with market sizing and forecasting through 2013. The report reviews online travel trends, innovations and data crucial to understanding the dynamics of the hotel segment. Topics include online agencies versus hotel supplier websites, revenue management, the future of hotel search, mobile technology and more.

Buoyed by the return of corporate travelers, hotels recovered nicely in 2010 and year-to-date 2011 despite the poor economy. With continued gains in demand, occupancy and average daily rates (ADR), hotels are clawing back online market share lost to online travel agencies amid the worst of the recession. But OTAs are hardly resting idly by, and the battle for the online lodging market between hotels and OTAs continues.

U.S. Travel Market Overview
To put the segment-specific trends in perspective, this report includes a comprehensive overview of the total U.S. travel market. The robust "Overview" chapter includes market sizing and projections for the U.S. travel market through 2013, including breakouts for key online and offline distribution channels and all major travel segments.

Purchase Phocuswright's U.S. Online Travel Overview Eleventh Edition: Hotels & Lodging to understand the current performance and future outlook of the U.S. lodging market.

Get a complete view of the U.S. online travel market with the full report, Phocuswright's U.S. Online Travel Overview Eleventh Edition.

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