U.S. Online Travel Overview Thirteenth Edition: Airlines

Summary

Phocuswright's U.S. Online Travel Overview Thirteenth Edition: Airlines provides an in-depth look at the current state of the U.S. airline market and projects future performance, with market sizing and forecasting through 2015. The report reviews online travel trends, innovations and data crucial to understanding the dynamics of the air segment. Topics include online agencies versus air supplier websites, ancillary services, metasearch, mobile and New Distribution Capability(NDC).

After surging out of the recessionary doldrums on back-to-back years of double-digit growth, the U.S. air market was not able to repeat its stellar performance, and posted just 3% growth in 2012. Stagnant air traffic and two years of tightening capacity and pushing up ticket prices have left airlines with few options for growth in a mediocre economy. Yet airline merchandizing strategies are successfully driving ancillary revenue – and shrinking the OTAs' share of online air revenue at an unprecedented rate.

U.S. Travel Market Overview
To put the airline-specific trends in perspective, this report includes a comprehensive overview of the total U.S. travel market. The robust overview chapter includes market sizing and projections for the U.S. travel market through 2015, including breakouts for key online and offline distribution channels and all major travel segments – airlines, hotels, car rental, cruises, tour operators and rail. The report also features mobile market sizing and forecasts, providing rich insight into the growing influence of smartphones and tablets.

Purchase U.S. Online Travel Overview Thirteenth Edition: Airlines to gain deep insight into the current performance and future outlook of the U.S. airline market.

• Get a complete view of the U.S. online travel market with the full report, U.S. Online Travel Overview Thirteenth Edition
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• Online Travel Agencies

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