Alicia Schmid
Director, Research
Ms. Schmid brings her 25+ years’ experience in market research to her role as Director of Research at Phocuswright. She has worked on both the client and supplier sides of research and with B2C and B2B audiences. Alicia specializes in translating business questions into research objectives and developing insights that drive growth while keeping the end-user’s behavior, attitudes, and needs at the center. She loves data and quantitative research but also has extensive experience with qualitative methodologies, including focus groups, 1:1 interviews, in-home, shop-along and usability. She has previously worked for notable companies including Michelin and Ryobi.
Alicia resides in South Carolina. In her spare time, she enjoys spending time with her family and pets, gardening, baking, and travelling.
U.S. Consumer Travel Report 2023
Category: Consumer Trends Published: October 2023 Analysts: Chris Thompson, Alicia Schmid US $995Phocuswright’s U.S. Consumer Travel Report 2023 provides a snapshot of American travelers’ recent behavior and travel sentiment in the post-pandemic environment. Based on a comprehensive survey of...
Spain Consumer Travel 2023
Category: Consumer Trends Published: October 2023 Analysts: Chris Thompson, Alicia Schmid US $495The number of Spanish travelers (and percent of the population traveling) grew precipitously post-pandemic. Like many, Spanish travelers intend to travel more going forward, but still hold some economic...
Italy Consumer Travel 2023
Category: Consumer Trends Published: October 2023 Analysts: Chris Thompson, Alicia Schmid US $495Italian travelers prioritize their trips highly: Following the pandemic, both the number of travelers and percent of the population traveling grew. Looking forward, the vast majority indicate a desire...
Germany Consumer Travel 2023
Category: Consumer Trends Published: September 2023 Analysts: Chris Thompson, Alicia Schmid US $495German travelers are cautiously returning to the travel scene. Although travel incidence has not yet exceeded pre-pandemic levels in the German market, both spend and trip frequency exceeded 2018...
.jpg "France Consumer Travel 2023")
France Consumer Travel 2023
Category: Consumer Trends Published: September 2023 Analysts: Chris Thompson, Alicia Schmid US $495Travelers in France are still value travel spend highly Despite economic challenges, travel and tourism remain a high priority purchase. While travel incidence has not yet exceeded pre-pandemic levels...