Ms. Smith has over 20 years of CFO, private equity and business planning, large corporate, startup and consulting experience. Since 2004, she has consulted for small growth and startup companies, primarily in the travel industry. Previously, she was CFO and vice president of strategic planning for Travelweb LLC, a startup formed by the travel industry's top five hotel chains to distribute hotel rooms on the Internet. As an initial member of the management team, Caryn played a key role in building the business and selling it to Priceline in 2004. Caryn earned her B.A. in economics at Mount Holyoke College, and her master's degree in finance at the Kellogg School of Management at Northwestern University.
A Pivotal Time in Mobile Apps
Category: Technology Innovation Published: December 2016 Analysts: Caryn SmithToday’s mobile consumers demand instantaneous personalized information and service. They expect brands to deliver advice based on specific needs and engagement at every stage of the travel journey –...
The Cost of Customer Acquisition in the Digital Age
Category: Technology Innovation Published: March 2016 Analysts: Caryn SmithThe cost of customer acquisition in the digital age is a hot topic. Yet even among large companies and well-established brands, many executives have difficulty defining, let alone assessing these costs....
Travel Innovation Summit 2014 Recap: What’s Hot, What’s Not and What to Expect in 2015
Category: Technology Innovation Published: February 2015 Analysts: Caryn Smith US $250The US$1.2 trillion global travel industry is accustomed to innovation. New technologies have sparked imaginations and spurred thousands of companies, from startups to established businesses, to create...
Payment Unsettled: Cost Opportunity and Disruption in Travel's Complex Payment Landscape
Category: Market Overview & Sizing Published: October 2013 Analysts: Douglas Quinby, Michael Gerra, Caryn Smith, Ivan Bekkers, Chetan Kapoor, Lorraine Sileo, Maggie Rauch US $695Once the traveler’s wallet is out, an efficient, effective payment experience – or lack of one – can make the difference between winning and losing a sale. New technology and heightened consumer...