Content Matters: From Planning to Purchase

Summary

Before a trip becomes an experience, it could be viewed as pieces and parcels of content. The multi-faceted components of all this content – developing, managing, utilizing, delivering, tracking and storing it – present challenges to all industries, but particularly to travel. This article explores various types of travel content, along with the innovations and implications that travel businesses should be considering. Types of travel content examined include:

• Product content
• Marketing content
• Data content
• Transactional content
• External content

This article is part of a content series that explores some of the most significant technology-driven issues or developments that will shape travel distribution this year and beyond. For more on these hot topics, check out Travel Innovation and Technology Trends 2020.