European Traveler Technology Survey 2015

Summary

Mobile adoption is over. Smartphone ownership among leisure travelers in Europe's largest travel markets is closing in on 90%, while tablet users continue to multiply. But while adoption might be in its final stages, technology giants continue to press forward with mobile. Operating systems are becoming more powerful, and wearables are finally looking like something consumers might want to try.

Phocuswright's European Traveler Technology Survey 2015 provides travel companies and marketers with a comprehensive view of how the latest devices, mobile functionality and social networks are shaping the European consumer leisure travel planning process. The research provides insight into multi-device travel planning and provides an in-depth look at how European travelers use social platforms and mobile devices before, during and after their trips.

Research highlights include:

• Analysis of European online travelers' ownership and adoption of mobile phones, smartphones and web-enabled devices, including PCs, tablets and more
• Detailed examinations of European travelers' mobile Internet usage, highlighting travel-related mobile activities such as pre-trip research and shopping, mobile bookings and a range of in-travel mobile activities (navigation/mapping, flight check-in and social network trip updates)
• Discussion of social network participation among online travelers, including what networks they use, how often they connect and travel-related activity

Purchase Phocuswright's European Traveler Technology Survey 2015 to effectively navigate the rapid changes in traveler technology and behavior.