Report From Sharing to Booking: Exploring the Role of UGC on Travel Shopping

From Sharing to Booking: Exploring the Role of UGC on Travel Shopping

Published:
June 2016
Research Type:
Webinar - Sponsored
Segments:
Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies
Regions:
U.S. & Canada

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Summary

Download the presentation deck and audio recording of the June 2, 2016 webinar - sponsored by Olapic Inc. - to explore how social media shapes the vacation-planning process and travel-related UGC, including advertising on social platforms and what aspects of their trip travelers review
Analysts
Marcello Gasdia
Marcello Gasdia
Mark Blutstein
Mark Blutstein
Cathy Walsh
Cathy Walsh