Hail This! The Transformation of the Ground Transportation Experience for Travel

Summary

Not long ago, ground transportation was an aspect of business and leisure travel that, while important, rarely inspired excitement among travelers or investors. Enter smartphones and the rise of the sharing economy, and in just a few years, the segment has experienced profound upheaval. Investors have poured billions of dollars into transportation startups, and adoption of ride-hailing apps has soared as consumers delight in the ability to summon rides at the tap of a button.

Phocuswright's Hail This! The Transformation of the Ground Transportation Experience for Travel provides an understanding of the impact of mobile services and new business models on the ground transportation segment. This report analyzes traveler behavior, attitudes and intentions in relation to ground transportation, providing segmentation across leisure travelers and managed and unmanaged business travelers.

Research highlights include:

• Market sizing and dynamics for car rental, taxis, prearranged car services and shuttles
• An analysis of the impact of mobile ride-hailing on each type of ground transportation service
• Traveler motivations for using mobile ride-hailing services, as well as reasons travelers choose traditional ground transport
• How travelers shop and book prearranged ground transportation