How European Travelers Use Chat, Messaging and Mobile Voice

Summary

Mobile messaging has grown rapidly over the past few years, and voice-activated assistants
like Apple’s Alexa are going mainstream. European consumers are definitely using these technologies, but what does it mean for travel? This Spotlight, part of the European Traveler Technology Survey 2017 series, explores the extent to which European travelers are willing to shift to messaging and voice to facilitate their travel planning, shopping and experiences.

Also in this series:

• How European Travelers Shop and Book on Smartphones ($595)
• The European Smartphone Traveler in 2017 ($595)
• Social’s Impact on the European Traveler ($595)    
• European Business Travelers: How They Use Tech For Travel ($595)

Click here to purchase the entire European Traveler Technology Survey 2017 series at a special, bundled price.