Molly Milliken

The Travel Agent Customer: Who Uses Travel Agents, Why They Use Them, and What They Buy

Category: Market Overview & Sizing Published: February 2012 Analysts: Douglas Quinby, Molly Milliken US $350

Despite the proliferation of online booking in the past 15 years, one third of travel is still booked through traditional travel agents. What continues to attract customers to traditional agencies, and...