Off the Beaten Path: How Technology Is Dispersing Tourism Demand

Summary

In spite of the travel restrictions associated with the pandemic, there remain tourism hotspots where excess visitation continues to burden local infrastructure, historic landmarks and natural resources. As the travel rebound continues, destination stewards are balancing tourism dependence with the need to forge a better way forward by targeting higher-spend visitors and dispersing tourism demand. Data and technology provide key tools for influencing travel demand. This article provides an overview of how destinations and attractions are using data to understand travel patterns and influence traveler behavior.