Presentation: Phocuswright's Traveler Technology Trends 2012

Summary

On December 20, 2012, Carroll Rheem, Phocuswright's senior director, research and Marcello Gasdia, consumer research analyst, shared insights on how the latest devices, mobile functionality and social networks are shaping the consumer travel planning process. Moderated by Douglas Quinby, senior director, research, this one-hour event included a 15-minute Q&A session.

Topics include:

• Which devices travelers own … and what's on their wish list
• Mobile web versus applications
• Types of travel websites and apps accessed via mobile device
• Analysis of travel activities done via mobile device (research, shopping, booking) and social networks
• Online and offline mediums used for travel sharing
• Social network adoption and usage frequency
• And more!

Purchase this deck and recording to understand the latest research on how travelers are using technology to plan leisure travel and optimize your 2013 strategy.