Search: The Enabler

Summary

Virtually everyone on the planet who has used the internet recognizes the three leading search engines, Google, Yahoo and Bing. Along with the big 3, there are several others, such as the Chinese search engine Baidu and DuckDuckGo, which does not track and record users’ actions. Despite these advances, we have just begun to unlock the potential of search.

In this paper, we will address what the future of search might look like. We will look at concepts ranging from key words to augmented reality to understand how travelers will use future generations of search technology.