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Social and Search
Latest on Social and Search
Phocuswright reports can help your company understand search trends – including the rise of metasearch, search ad spend, and multi-modal search – and the growing importance of social media in travel, like review websites and sharing on Facebook and Twitter.
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Super Apps’ Secret Sauce
Super apps are mobile applications that offer multiple services, often including transportation,...
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Under the Influence: Social Media’s Role in Trip Planning and Inspiration
Travel is alive and buzzing in the social media ecosystem. Users, brands and influencers are all...
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.jpg?n=183 "Green Travel Innovation Now (Yes, Now!)")
Green Travel Innovation Now (Yes, Now!)
The time for pondering and discussing what it means to be “green” in the travel industry is over. In...
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Road to 2030: The Future Travel Experience
The travel industry is due for significant change. The pace at which technological advancement unfolds...
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/BigTechRegulation(1).jpg "Confronting Goliath: Big Tech Regulation and Travel")
Confronting Goliath: Big Tech Regulation and Travel
Big Tech has become a hot topic for debate, across all industries and dimensions of business. For the...
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/report_US_CTR_future_travel_2021.jpg "U.S. Traveler Behavior: Must-Haves for Moving Forward")
U.S. Traveler Behavior: Must-Haves for Moving Forward
While the pandemic has deeply affected all aspects of leisure travel, many consumers are clearly...
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/report_CTR_US_GenZ.jpg "Gen Z Travelers: A Breed of Their Own")
Gen Z Travelers: A Breed of Their Own
Gen Z (born 1997-2003) is the youngest generation to come of age and contribute to overall travel...
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Will Privacy Restrictions Help Democratize Digital Marketing?
Privacy legislation in Europe and the U.S. have altered the digital marketing landscape. These legal...
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