Report The Phocuswright Yearbook 2014: The Year Ahead in Digital Travel

The Phocuswright Yearbook 2014: The Year Ahead in Digital Travel

Published:
November 2014
Research Type:
Report
Segments:
Air, Hotels & Lodging, Online Travel Agencies
Regions:
Asia Pacific, Europe, Latin America, Middle East & Africa, U.S. & Canada
US$399

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Summary

Get the essential data and critical insights you need to understand what’s happened and plan for where it’s all headed. Designed in an easy-to-read presentation format, the Phocuswright Yearbook 2014 provides a comprehensive, data-led overview of the state of digital in travel. The Phocuswright Yearbook features global online and mobile travel market sizing and forecasts, regional segmentation with a focus on emerging vs. developed markets, key trends in changing consumer behavior, highlights from landmark research on the U.S. travel advertising market, the rise of sharing and private accommodation, the ascent of the Chinese traveler, and what the future holds for OTAs, airlines, hotels and more.

The Phocuswright Yearbook 2014 contains these 10 sections in 145 slides:

  1. The Global Travel Marketplace 2011 – 2015
  2. Online Travel: A Global View
  3. Airlines: Four Key Trends
  4. Lodging: Room for Growth
  5. Online Travel Agencies
  6. Mobile Is Not a Trend
  7. Travel Ad Spend: The Rise of Digital Continues
  8. The Big Deal About Millennials
  9. Share This! The Rise of the New Gen Renter
  10. China’s Unbounded Millions

 

Analysts
Douglas Quinby
Douglas Quinby