U.S. Mobile Shopping and Booking 2018

Summary

Mobile websites and apps accounted for more than one in five U.S. online travel bookings in 2017, and mobile bookings are growing more rapidly than any other channel. This analysis provides an overview of the U.S. mobile shopping and booking landscape, including: the share and characteristics of travelers who shop and book on mobile; air and hotel shopping/booking via smartphone; and the types of mobile shopping and booking websites/apps used most frequently.

Also part of the U.S. Traveler Technology Survey Eighth Edition series:

• From Chat to Personalization: How U.S. Travelers Use Chat, Voice and Social
• U.S. Traveler Mobile Usage 2018
• U.S. Traveler Technology Survey Eighth Edition (Series) - A collection of all three reports with special pricing