U.S. Mobile Shopping and Booking

Summary

Millennials and mobile have charmed travel marketers. The two practically go hand in hand, and their importance only continues to grow. This analysis, part of the U.S. Traveler Technology Survey series, provides a complete view of U.S. mobile shopping and booking behavior, including how, where and why consumers shop for travel using their smartphones.

Also in this series: 

• The U.S. Mobile Traveler in 2017 ($495)
• Social Reimagined: Younger Travelers Transform the Role of Social in Travel ($495)
• The Role of Metasearch in the U.S. Travel Market ($495)
• Is the Mobile Web Dead? The State of Travel Apps in 2017 ($495)
• How U.S. Travelers Use Chat and Messaging ($495)