China Consumer Travel Report

Summary

Although still classed as a developing market, China has one of the world's largest and fastest-growing economies, a booming consumer marketplace and a rapidly advancing middle class. And while Chinese travelers tend to spend less and have been slow to adopt online booking, the country's enormous population translates into a substantial travel market opportunity. Chinese travelers are extraordinarily enthusiastic about travel; they are ready and willing to spend; and many plan to take longer and more frequent leisure trips in the years to come.

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Phocuswright's China Consumer Travel Report uncovers the country's vibrant consumer travel landscape. In addition to providing a complete demographic profile of the Chinese traveler population, this report reveals traveler attitudes and behaviors in relation to a range of travel-related activities. The report details travelers' outlooks and actions throughout the travel lifecycle – from travel discovery and destination selection, to travel planning, shopping and purchasing.

Topics include:

• Traveler profile and demographics, including leisure travelers by region
• Attitudes towards travel and future leisure travel intentions
• General travel metrics, including travel incidence and expenditure by city tier, frequency and duration of trips, travel party composition, international travel and top domestic/international destinations
• Travel purchasing trends, including preference for Chinese vs. foreign brands, packaged travel and lodging types
• The travel planning process – including online and offline channel usage across the destination selection and shopping phases of travel planning
• Online/offline booking analysis, as well as booking trends across key travel products including lodging, air, car rental, rail, cruise and destination activities
• The role of social media in travel planning and attitudes about social networks
• Key mobile trends, including ownership of web-enabled devices and travel-related activities conducted via mobile phone

Purchase Phocuswright's China Consumer Travel Report to understand the unique attitudes and behaviors of the Chinese traveler – and leverage substantial opportunity in this key emerging travel market.

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