Europe Consumer Travel 2018: Shopping and Booking

Summary

When it comes to shopping for and booking their leisure travel, European consumers have plenty of options at their disposal – both online and offline. And with the growth of mobile platforms from a range of travel suppliers and intermediaries, the touchpoints continue to expand (and improve). This report, part of the Europe Consumer Travel 2018 series and based on a comprehensive survey of French, German and U.K. travelers, provides an overview of shopping and booking trends, including the websites European consumers use to compare and book different travel products, the increasing influence of mobile shopping and booking, and more.

Also in this series:

• European Consumer Travel Quick Facts 2018
• Europe Consumer Travel 2018: Core Consumer Metrics
• Europe Consumer Travel 2018: Inspiration and Destinations
• Europe Consumer Travel 2018: Travel Product Consumption
• Europe Consumer Travel 2018 (Series)