Online Accommodation Brand Analysis: Traffic & Conversion

Summary

While the travel industry pays close attention to channel differences and competitive dynamics, travelers care primarily about finding a great place to stay, regardless of the type(s) of travel website they shop on. In this sense, OTAs compete directly with private accommodation services, hotel suppliers and metasearch sites. This report, part of Phocuswright’s U.S. Accommodation: Clickstream & Conversion series, presents analysis of traffic trends for the U.S. online accommodation marketplace, with a focus on the performance of several leading brands active in the U.S. accommodation marketplace, across key categories. Data includes monthly unique visitors and conversion for both desktop and mobile websites.

Individual reports in this series include:

• U.S. Accommodation: Clickstream & Conversion Highlights 2014-2016 (FREE)
• Hotel Suppliers: Traffic & Conversion ($295)
• Metasearch: Hotel Path Traffic ($295)
• Online Travel Agencies: Hotel Path Traffic & Conversion ($295)
• Private Accommodation: Traffic & Conversion ($295)
• Referral Trends in Online Accommodation: Google's in Charge ($295)
• The Battle for Lifetime Value: Customer Loyalty in Online Accommodation ($295)

Click here to purchase the entire U.S. Accommodation: Clickstream & Conversion series for $1,095.