U.S. Travel Agents: Optimism Abounds

Summary

Phocuswright has been researching the U.S. travel agency landscape since 2006. Our initial study examined the possibility of travel agency extinction. Instead, with business models changing, and new tools and technologies emerging, the need for professional, personalized services has stood the test of time. Travel agents are not only surviving; they are thriving.

U.S. Travel Agents: Optimism Abounds focuses on the current state of the travel agent community. While the pandemic tested the resilience of both home-based and traditional agencies, the value that travel agents deliver through their expertise and personal client relationships has enabled them to bounce back stronger than ever. Analysis includes professional profile, agency profile, as well as overviews of marketing and booking behavior. Further, these insights are consolidated to provide forward-looking points reviewing what the industry should look out for in future.